FESTIVAL OF EQUINE BUSINESS 2020
It Takes Two: How To Make Rider Ambassadors Work For Your Business
With Debra Hargrave & Sandy Thwaites
Is it still worth using rider ambassadors to help build your brand? How can you make sure you get the results you are looking for? What are the most common mistakes brands make with ambassador marketing?
We come from the perspective of working across both brands and riders and report on a few guiding principles to achieve a genuine win-win when embarking on influencer marketing in the uk equestrian industry.
ABOUT THE SPEAKER
Founders – Pro Rider Academy
The Academy team is led by Debra Hargrave of Debra Hargrave PR and Sandy Thwaites of Sporting Horse Promotions. Successfully promoting brands, events, charities, organisations and athletes alike across the disciplines and sporting arenas from showjumping, eventing and dressage, through to carriage driving, they have extensive experience working right across equestrian sport.
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